Logo and brand identity

Designing a website always starts with the brand identity. Your logo and colours will shape the overall feel of the whole site. A professional brand identity is no longer essential just for a website, every business needs one. Strategy-led brand identity design for new brands and for those ready for a refresh.

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How we can help

Brand strategy

A logo is only good if there is an answer behind it. Who is your brand for, what makes it different from your competitors and how should people feel when they come across it? This is where your brand positioning and voice come from, and the visual work is built on top of it.

Logo design

Your logo will be on everything: your website, your invoices, your social posts and your business card. That is exactly why it pays to get it right first time, because replacing a bad logo later is expensive and painful.

Visual identity

Your brand doesn't end with the logo. Colours, typefaces, imagery and graphic elements together create the overall picture people recognise you by. We design this system so it is consistent everywhere, from your website through social media to print.

Brand guidelines

Even the best brand identity falls apart if everyone uses it differently. Brand guidelines set out the rules: how the logo can be used, the exact colour codes, typefaces and spacing. That way your team, your printer and any future partner build the same brand, not their own version of it.

Brand refresh / rebranding

If your business has outgrown its old brand identity, you don't have to start from scratch. We look at what is valuable and worth keeping and what is holding you back. In a rebrand, continuity matters just as much as renewal, so we guide your customers to the new identity in a way that means you don't lose what the old name has built.

Other graphic design

Social templates, presentations, ad creatives, banners, business cards, publications: everything your marketing needs. If your brand identity was created with us, every piece builds on the same logic. If you come to us with an existing brand identity, we quickly pick up the thread and work from your existing brand elements.

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How we work

Discovery and strategy

We get to know your business, your market and your customers. This is where your brand positioning comes from: what it should say about itself and what should set it apart from the rest.

Concept and directions

We develop several visual directions from the strategy and explain what each one says and who it is for. So you choose based on reasons, not gut feeling.

Refinement

From the direction we choose together, we create the final logo and the complete visual identity, from colours and typography to graphic elements.

Handover

We document the rules and hand over every file, in both print and screen formats. From here, your brand identity is ready to use.

Life after launch

If you like, we carry it forward day to day: social templates, creatives and publications made for your brand identity.

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Tell us what you need, or simply where your business is stuck right now, and we will get back to you within 2–⁠3 working days.

What makes a brand identity successful

A brand identity works when strategy, visual design and consistent use all come together. For us, these three are not separate services, they are the foundation of every project.

A strategic foundation

A beautiful logo on its own is just decoration. Our brand identities are built on strategy, so every visual decision has a reason, from colour to typeface. You can't see it from the outside, but it is what makes your brand consistent and what allows it to grow.

Stunning looks

In your market, lots of similar businesses compete for attention, and customers give a chance to the ones they remember. We design a visual identity that stands out from the crowd and can't be mistaken for anyone else. Your brand shouldn't be just another ship in the fleet, but the one people recognise from the shore.

A system

Your business will change. New services, new colleagues and new channels will come. We create a brand system that isn't built on a single logo, but on rules and elements that can grow. Your brand grows with you, rather than you outgrowing it.

I'm interested in brand identity design

We placed a great deal of trust in Vikingo Studio when we brought them in to build some of Számlázz.hu's customer-facing platforms.

It was the right call: we got to work with a team of perfectionists who are extremely proactive and incredibly enthusiastic.

They always responded quickly to our requests, communication ran smoothly and you could tell they lived and breathed the project, ready to act and delivering beyond what we had agreed. For them, putting the client first is not an empty slogan: we experienced it first-hand. Their goal is not to finish the work as fast as possible, but to make sure we are completely satisfied as the client. Their online marketing mindset and expertise ran through the whole project, which was a particular pleasure for me, as it made working with them even easier and now and then we got useful advice from them too.

An incredibly professional team. They know their stuff, love what they do and work at a great pace. Whatever I asked for was done straight away and they were always happy to help with anything. They wanted me to learn the basics too, so I can edit the site myself, and they put real energy into that. I feel very safe with them. I can't wait to work together again.

Lightning-fast response to client needs, no request is impossible when it comes to building websites, creative ideas and execution, professional expertise and flawless client-focused thinking.

I have been working with Bence and his team for almost 10 years. I can say with complete certainty that our business would not be where it is today if I had not met Bence back then and he had not helped us with our website and our business. He brought modernity, structure, stability and predictability to our online presence. I have learned a huge amount from Bence and Dani, and to this day they "virtually hold my hand", steer me in the right direction or now and then bring my wilder ideas back down to earth. I am at ease knowing my website and online shop are in the hands of a reliable agency and great people.

Frequently asked questions

How long does it take to create a brand identity?

A full brand identity project (with strategy, logo and guidelines) typically takes 4–⁠8 weeks. A logo on its own takes less time, and a brand refresh depends on how much existing material there is. We set out the exact schedule in the quote.

How much does a brand identity cost?

It depends on the size of the project. A simple logo design is different from creating a complete system, from strategy through logo design to brand guidelines. Our logo design starts from €390 and our full brand identity projects from €890. The quote sets out exactly what the price includes and what can be added later if needed.

How many logo versions will I get?

We don't believe good logo design means choosing between 10–⁠20 completely different ideas. Our job is precisely to narrow down the options through research, strategy and design, and to show you the concept we truly believe in. That doesn't mean we only make a quick sketch. Behind the scenes we explore lots of ideas, sketches and directions, but we only present the strongest ones.

Fun fact: when Rob Janoff designed Apple's iconic logo, he essentially showed Steve Jobs a single final concept. Good design doesn't get better because there are many versions, but because the right decisions are made during the design process. Of course, we refine the logo we present together, so the end result fits your brand perfectly.

Can I hire you just for a logo, or do I always have to order a full brand identity?

Just for a logo too. Even then, we will tell you that a logo is worth the most with a strategic foundation and at least a basic set of rules, and the quote shows what it would cost to expand. The decision is yours.

I already have a brand identity and I'm only looking for a team for graphic design work. Is that possible?

It is. We work from your existing brand elements and, if you have brand guidelines, by their rules: social templates, ad creatives, presentations and publications, as one-off jobs or in an ongoing partnership.

I already have a logo, but it's outdated. Do we have to start from scratch?

Not necessarily. In a brand refresh, we first look at what is valuable and worth keeping. Often recognisability matters more than a complete overhaul.

What do I get at the end of the project?

Everything you need to use it: the logo in all the formats you need (print and screen), the visual identity elements, the brand guidelines and the source files too.

See what we have built for others

Lumeni

Lumeni is a coffee and mushroom blend developed in Hungary that offers longer-lasting energy with functional mushrooms, adaptogens and vitamins.

Bythepay

Bythepay is a Hungarian business offering modern payment solutions and easy-to-use software for SMEs.

Engame

A website presenting Engame's alternative education programmes, which prepare secondary school students for a successful adult life.

Let's dive in!

Tell us what you need, or simply where your business is stuck right now.

We will get back to you within 2–⁠3 working days with a clear quote covering what we will build, how long it will take and what it will cost. Asking for a quote is free and comes with no obligation.

Get a quote