Visa case study

What was the problem?

Previously, the Digital Payments Programme didn't have its own dedicated website, so the programme's communication couldn't appear online in a consistent, well-structured form. There was no way to present the programme's goals, benefits, information relevant to partners and messages for shoppers in one place.

The lack of a dedicated website limited the programme's visibility and didn't provide a suitable digital platform for the different target groups to find the content that matters to them quickly and clearly.

What was the challenge?

One of the main challenges of the project was building and presenting the website content so that it is useful both for the official partners taking part in the programme and for shoppers. We had to create an information structure that clearly serves the needs of two different target groups, while the interface stays clear and easy to use throughout.

It also needed special attention that every element of the website follows Visa's brand guidelines. So in the design we had to create a modern, well-functioning digital interface while making sure the look fully matches the brand's visual requirements.

What was the result?

The project resulted in a clean, modern website in line with Visa's brand requirements, presenting the Digital Payments Programme in a consistent and professional way.

The interface handles the content for the two target groups separately, yet in harmony, so official partners and shoppers alike can easily find the information relevant to them. The result is a clear, easy-to-use and communication-effective platform that gives the programme's online presence a stable digital foundation.

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