As part of this, we designed new sitemaps, menu systems and content structures, which was a particularly complex task on a tight deadline. The whole project had a timeframe of just six weeks, including design and development.
In terms of design, our aim was for the three platforms to share one visual system while each having its own character. We created two separate design concepts: one closer to the client's original ideas and a bolder, more creative direction. In the end, the latter got the green light, resulting in a fresher, more distinctive look.
In terms of development, STRT Academy was the most complex task. Course data comes from an external system, so we had to build an automatic synchronisation solution. In the end the system works from a spreadsheet as its data source, which we continuously update on the website through an import mechanism. We also built a detailed tracking structure and data layer based data sending, so the marketing and advertising systems receive accurate data.
