One of the biggest challenges of the project was creating the right information architecture. Kulcs-Soft has a complex product portfolio, so to design the logical structure of the website we had to get to know the company's operations, its products and its clients' needs in depth.
Another major task was building a sustainable, scalable form system. The goal was for leads relating to different products and points of interest to arrive in a structured way, while the system stays easy to manage in the long term.
Collecting detailed analytics data and passing leads on to Kulcs-Soft's internal systems was also a technical challenge. As a result, the information captured on the website directly supports the work of the marketing and sales teams.
