{"id":730,"date":"2026-10-13T14:46:48","date_gmt":"2026-10-13T12:46:48","guid":{"rendered":"https:\/\/vikingo.studio\/?page_id=730"},"modified":"2026-10-16T09:44:48","modified_gmt":"2026-10-16T07:44:48","slug":"brand-identity","status":"publish","type":"page","link":"https:\/\/vikingo.studio\/en\/szolgaltatasok\/logo-es-arculattervezes\/","title":{"rendered":"Logo and brand identity"},"content":{"rendered":"
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Logo and brand identity<\/h1>\n\t\t\t\t\t

Designing a website always starts with the brand identity. Your logo and colours will shape the overall feel of the whole site. A professional brand identity is no longer essential just for a website, every business needs one. Strategy-led brand identity design for new brands and for those ready for a refresh.<\/p>\n\t\t\n<\/div>\n\t\t\t\n\tLet's work together\n<\/a>\n\t\t\n<\/div>\n\n<\/div>\n\n\t\t\n<\/div>\n

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How we can help<\/h2>\n\t\t\n<\/div>\n
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Brand strategy<\/h3>\n\t\t\t\t\t

A logo is only good if there is an answer behind it. Who is your brand for, what makes it different from your competitors and how should people feel when they come across it? This is where your brand positioning and voice<\/strong> come from, and the visual work is built on top of it.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Logo design<\/h3>\n\t\t\t\t\t

Your logo will be on everything<\/strong>: your website, your invoices, your social posts and your business card. That is exactly why it pays to get it right first time, because replacing a bad logo later is expensive and painful.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Visual identity<\/h3>\n\t\t\t\t\t

Your brand doesn't end with the logo. Colours, typefaces, imagery and graphic elements together create the overall picture people recognise you by. We design this system so it is consistent everywhere<\/strong>, from your website through social media to print.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Brand guidelines<\/h3>\n\t\t\t\t\t

Even the best brand identity falls apart if everyone uses it differently. Brand guidelines set out the rules: how the logo can be used, the exact colour codes, typefaces and spacing. That way your team, your printer and any future partner build the same brand<\/strong>, not their own version of it.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Brand refresh \/ rebranding<\/h3>\n\t\t\t\t\t

If your business has outgrown its old brand identity, you don't have to start from scratch. We look at what is valuable and worth keeping and what is holding you back. In a rebrand, continuity matters just as much as renewal<\/strong>, so we guide your customers to the new identity in a way that means you don't lose what the old name has built<\/strong>.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Other graphic design<\/h3>\n\t\t\t\t\t

Social templates, presentations, ad creatives, banners, business cards, publications: everything your marketing needs<\/strong>. If your brand identity was created with us, every piece builds on the same logic. If you come to us with an existing brand identity, we quickly pick up the thread and work from your existing brand elements.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n

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How we work<\/h2>\n\t\t\n<\/div>\n\n<\/div>\n
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Discovery and strategy<\/h3>\n\t\t\t\t\t

We get to know your business, your market and your customers. This is where your brand positioning comes from: what it should say about itself and what should set it apart from the rest.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Concept and directions<\/h3>\n\t\t\t\t\t

We develop several visual directions from the strategy and explain what each one says and who it is for. So you choose based on reasons, not gut feeling.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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03<\/p>\n\t\t

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Refinement<\/h3>\n\t\t\t\t\t

From the direction we choose together, we create the final logo and the complete visual identity, from colours and typography to graphic elements.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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04<\/p>\n\t\t

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Handover<\/h3>\n\t\t\t\t\t

We document the rules and hand over every file, in both print and screen formats. From here, your brand identity is ready to use.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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05<\/p>\n\t\t

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Life after launch<\/h3>\n\t\t\t\t\t

If you like, we carry it forward day to day: social templates, creatives and publications made for your brand identity.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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\n\t\tGet a quote\n\t<\/a><\/h3>\n\t\t\t\t\t

Tell us what you need, or simply where your business is stuck right now, and we will get back to you within 2\u20133 working days.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n

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What makes a brand identity successful<\/h2>\n\t\t\t\t\t

A brand identity works when strategy, visual design and consistent use all come together. For us, these three are not separate services, they are the foundation of every project.<\/p>\n\t\t\n<\/div>\n

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A strategic foundation<\/h3>\n\t\t\t\t\t

A beautiful logo on its own is just decoration. Our brand identities are built on strategy, so every visual decision has a reason, from colour to typeface. You can't see it from the outside, but it is what makes your brand consistent and what allows it to grow.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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Stunning looks<\/h3>\n\t\t\t\t\t

In your market, lots of similar businesses compete for attention, and customers give a chance to the ones they remember. We design a visual identity that stands out from the crowd and can't be mistaken for anyone else. Your brand shouldn't be just another ship in the fleet, but the one people recognise from the shore.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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A system<\/h3>\n\t\t\t\t\t

Your business will change. New services, new colleagues and new channels will come. We create a brand system that isn't built on a single logo, but on rules and elements that can grow. Your brand grows with you, rather than you outgrowing it.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n

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\n \t\t\t\n\tI'm interested in brand identity design\n<\/a>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
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\"Fok<\/div>

We placed a great deal of trust in Vikingo Studio when we brought them in to build some of Sz\u00e1ml\u00e1zz.hu's customer-facing platforms.<\/p>\n

It was the right call: we got to work with a team of perfectionists who are extremely proactive and incredibly enthusiastic.<\/p>\n

They always responded quickly to our requests, communication ran smoothly and you could tell they lived and breathed the project, ready to act and delivering beyond what we had agreed. For them, putting the client first is not an empty slogan: we experienced it first-hand. Their goal is not to finish the work as fast as possible, but to make sure we are completely satisfied as the client. Their online marketing mindset and expertise ran through the whole project, which was a particular pleasure for me, as it made working with them even easier and now and then we got useful advice from them too.<\/p>\n<\/blockquote>